Think fast.
Your boss has decided that your next launch is going to include an SEO campaign — and you’re in charge.
According to TechJury, Google fielded 6.9 billion searches per day in 2020. If you can get just a fraction of those free daily searches, your leads and sales could skyrocket.
How do you create a bullet-proof SEO strategy? Read on to find out how you can drive big-time SEO results — even if you’ve never run a campaign before in your life.
Lay the Groundwork
Whenever you start a new project, it’s important to clarify your goals upfront. To that end, you’ll need answers to questions like:
- How will we know if our SEO plan is successful?
- Is our website user-friendly, modern, and accessible?
- What kind of resources do we have at our disposal for this campaign?
- Are you trying to become an educational powerhouse that competes with the Wikipedias of this world?
Don’t rush. It’s better to iron issues out early than to find yourself feeling lost and overwhelmed mid-campaign.
Do Your Keyword Research
We’ve covered the whole “What is keyword research?” question more extensively on the linked page. But here’s a summary of what you need to know about SEO keywords:
First, you’ll want to make sure that you’re choosing keywords that are relevant to your niche. Next, you’ll want to spend time assessing the competition on those keywords.
If you’re a dermatologist, for instance, you’ll have a hard time beating out Mayo Clinic and WebMD for the keyword “acne”. But building content around long-tail keywords and keyword phrases like, “My acne is getting worse” or “Should I treat my skin condition with a chemical peel?” could make it possible for you to crack the first page.
With the right keywords, running a successful SEO campaign setup becomes much easier.
Create Your Content
SEO-optimized content is like trying to maintain a perfectly balanced scale. On the one hand, you want the search engine spiders to categorize your content correctly. At the same time, you also need to make sure that you’re giving people an excellent reading experience.
You’ll want to make sure that your content is better than what’s already there. It’s important to study the competition while noting details like link numbers, referrals, and potential information gaps. The more detailed and specific that you can make your content, the better off you’ll be for it.
Do the Post-Publishing Work
Your keyword-optimized blog posts are up and your content calendar is coming together. Surely you’re done at this stage, right?
Not exactly.
SEO campaign management is often about making continuous improvements. Are you generating relevant external links? Do you have a plan for maintaining your rankings over time?
Your job isn’t done when you hit the “publish” button. In fact, some would say that your SEO campaign doesn’t actually begin until after publication.
Run Your First SEO Campaign Like a Pro
SEO marketing involves many moving pieces. You have to find the right keywords, craft the perfect content, and then put together a flawless linking strategy.
The good news is that running your first SEO campaign doesn’t have to be complicated. All you have to do is take a deep breath and strategize.
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