Technology and the internet have unquestionably altered the way people used to access information. Gone are the days when television, radio, and newspaper were the only go-to medium available to people whenever they needed to gather some information or learn what’s going around the world. Then, came the podcast juggernaut, an overwhelming technological force!
Needless to say, it has transformed how people used to get their daily dose of news fulfilled dramatically.
How and which podcasts have changed the way the internet affects daily news?
Access to information that was inaccessible before
Reply All podcast, for example, is one of the most popular podcasting platforms that can happen to you. It will take you on an entertaining and investigative journey of what’s happening where you didn’t know existed in this hyper-connected world. It features some of the great stories with interesting characters and intriguing plots that you’ll find nowhere else.
Podcasts are way more than the new avatar of radio
More than a decade ago, when podcasts first saw the light of the media world, most people thought it was radio underwent a makeover. However, if you see the current scenario, that’s probably here to stay, podcasts like the Reply All podcast and Intercepted podcast are big businesses. Now, the World Wide Web hosts many podcasts for the on-demand listening comfort across their audience base.
Therefore, it has become quite easy to delve into the areas that are otherwise inaccessible in the form of daily news. Plus, if you have a mixing desk of your own and a decent mic, you are good to go.
Podcasting for daily news is a great idea
If we take the example of Reply All podcasts, they are hilarious. However, apart from being such, it investigates into the subcultures of the web. Another weekly podcast that’s into investigative news publication is the Intercepted Podcast from the house the Intercept. It broadcasts the topics that are otherwise out of the reach of the radar signals. Intercepted podcasts are always thought-provoking and engaging.
Right from featuring issues like prosecutions to under the cover geopolitical issues, it features the best dose of daily news.
Podcasts are the future of storytelling
The majority thought that podcasts like Reply All podcast and Intercepted podcast, were just another democratic counterpart of radio when it comes to featuring daily news. Well, maybe, the scenario was such when podcasting just came into being. However, owing to the overwhelming force of the internet, the audience has bid adieu to that scenario long ago. Now, podcasts are the future of storytelling and a go-to platform for narrative non-fiction, daily news.
Backing the above said with facts
- One of the reports of Reuters Institute Digital News says that podcasting has come a long way, and now it has become a global phenomenon. The report further states that around 36% of the audience use podcasts, like Reply All podcast and Intercepted podcast, every month. And as much as 15% of them access news podcasts.
- Edison Research, a trusted media research company, says that in the USA, more than 90 million people use various podcasts every month, and the figure is twice as the numbers in the year 2015. In the United Kingdom, the use of podcasts has gone up by 40% in comparison to last year.
And this upsurge is driven by audiences of the internet-super-savvy race who are in constant lookout for the daily dose of news and entertainment.
Podcasts across OS
Apple is more or less synonymous with the worldwide phenomenon of podcasting. However, with the increasing popularity of the episodic series of audio media has bound more tech players to invest in the platform. Moreover, on one hand, where some platforms are investing in original podcast content, Google has started designing podcasts for the Android operating system too.
So, now the users, both iOS and Android, can access a world of information on their respective phones. Reply All Podcasts can be listened to on a multitude of platforms. Similarly, the audience of Intercepted can listen to Intercepted Podcasts on iOS, Android as well as Web Player.
Daily news on your fingertips
No matter what kind of news you are looking for, Reply All podcasts keep your back covered. And, according to the users, it is next to impossible to say, “this is one episode played on Reply All podcast that I like”. It’s hard to choose because why not? Each and every episode from leading podcasting medium like Intercepted Podcast or any other medium is oh-so-good.
Why podcasts are the future news platforms that you’ll swear by
Although news podcasts constitute only a small portion, as less as 6%, of the total number of existing podcasts, which is somewhere around 770, 000 (according to Apple), the overall inclination of listeners towards news content in light of consumption is quite good.
- And, according to Apple Charts of the US, nearly one-fifth of the most trending episodes are news. In other countries also the picture is the same, 34%, 18%, 18%, and 16% of the content categorized as news is trending in France, Sweden, Australia, and the United Kingdom, respectively.
- Most importantly, the category of news content is growing at a significant rate. Moreover, news-based podcasts are increasing in number. In fact, the number of news podcasts witnessed an increase of 12, 000 between the months of January 2019 and October 2019.
- According to Chartable, a trusted provider of best-in-class podcast tools like Podcast analytics and attribution for advertisers and publishers, it is a hike of nearly 32% or one-third of the total number of podcasts.
The Daily from the house of the New York Times is one of the popular podcasts (daily news-based) in the United States. And, the best thing is – it’s attracting millions of audiences across the categories of news-oriented podcasts that includes –
- News round-ups (the narratives that last for 6 to 15 minutes)
- Micro-bulletins (the narratives that last for 1 to 5 minutes), and
- Deep-dives (the podcasts that last for 20 minutes or longer).
It has become quite evident that podcasts have revolutionized the way we used to get our daily dose of news before the internet.
