Apart from communication, social media has been playing a crucial role in the real estate market. It has become one of the most effective and easiest ways of selling properties in Dubai. Gone are the days when developers and sellers use newspapers or television to reach their target market. Nowadays, almost everybody owns a smartphone and is present on social media. So, if you are hunting for a house, social media should be your best friend.
Here are the reasons why:
1. Engaging posts
Currently, social media is not just about a bulletin board. Apart from property listing, sellers are posting other intriguing information about properties. This can be a good place to know more not only about the property but also about the seller.
2. Target market
Being everywhere in social media does not guarantee that you will get the best deals. Developers and sellers are posting in different social media accounts to reach to different demographics. For example, LinkedIn may not show the same content with Instagram or Facebook. Statistics have shown that most sellers and developers use Facebook, Twitter and Instagram.
3. Information about a particular property
You can get information about a particular property on the Facebook timeline and Instagram feeds of the sellers. Some sellers put comprehensive information about the property including photos. In addition, you can also get the history of the particular property on social media. Maybe the house had a fire or other issues but not disclosed in the current information. The more information you can gather about the house, its current and past condition, the more confident you may feel when making an offer.
4. Keep up with the mortgage rates
In the past, mortgage rates have been up and down due to the behaviour of the property market and the economy as a whole. Following real estate pages on Facebook and Twitter will help you to keep tabs of what is happening in the industry, so you can know the best time to invest.
5. Learn more about a particular neighbourhood
Since sellers display a wide variety of properties on different social media sites, some properties may not be found on normal listing websites. On top of that, you can learn about a particular neighbourhood on social media sites which will impact your decision.
The off-plan property market is one of the most prominent features of the Dubai real estate industry. Currently, there are numerous off plan property in Dubai in different locations.
For instance, there is District One Residences Meydan and District One Villas placed at the MBR City. This is one of the biggest projects which is expected to be completed by 2020. If you make social media your best friend, you can get more detailed info and amazing deals regarding these upcoming projects that will help you make a wiser decision.
