Incredibly Popular

Since people love the thrill of the unknown, particularly the suspense of unraveling something that happens to be a surprise, this is what makes these mystery boxes so fun to open. Just like a gift, it gives people a thrill, a feeling of excitement at seeing what’s hidden inside.

Unboxing Phenomenon

With the popularity of YouTube and all those people who have gained notoriety by simply uploading videos of them doing really interesting stuff, this is just as true for those who are simply, yup, opening up boxes and videoing it to show to the world. It’s been called the ‘unboxing phenomenon’ because these YouTubers have gotten millions of views by doing just that. And unbelievably, they’ve made loads of money doing it too.