Intentional Additions

These intentional additions to storylines have gained quite a following with movie goers and hardcore fans alike as numerous articles and Youtube videos about Easter Eggs spotted lying conspicuously inconspicuous in the background have fanned interest and speculation about future theater releases.

Marketing Strategy

The addition of Easter eggs to movies by way of screen editing is quite an effective marketing strategy for producers to gauge their audience’s engagement, possibly testing waters if a flick will make money even before starting production, a cool way of getting a feel for their market, without spending extra on surveys.