To Use the Words “Super Bowl” Comes at a Price
The Super Bowl has become hugely popular that is has been elevated to cult status. Not only do people watch the Super Bowl for the actual game but in large part to see the commercials. These are very expensive 30-second spots with absurdly high production values. If you place an ad during the game, then it will cost you at least US$ 4 million. If you are a brand like Budweiser, it will cost $ 1 billion for you to advertise during the game for six straight years. Nonetheless, this will give you the right to use the words “Super Bowl.”
